Paragraphs on Make-Up Art
2022 – 2025

Single-channel digital video HD; color; sound; 16:9.
3’49″

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Paragraphs on Make-Up Art brings together two seemingly distant worlds: YouTube make-up tutorials and Sol LeWitt’s celebrated 1967 essay Paragraphs on Conceptual Art. To create this video, I assembled sequences featuring internationally renowned make-up influencers and, with the help of artificial intelligence, altered their audio content. While their voices and intonations are preserved, their words have been replaced by the American artist’s famous text. As the video unfolds, the faces are gradually transformed, reshaped by the application of creams, powders and other artifices. Removed from their original context, these fragments, after being reworked, take on a hypnotic intensity and a visual quality reminiscent of a painting in motion. Beyond the contrast between image and text, I aim to draw a parallel between the codified gestures of make-up application and Sol LeWitt’s precise instructions, underscoring the methodical nature of a practice carried out by these ‘content creators’, who seem culturally and aesthetically far removed from conceptual art.

Credits

Video Stills.
General installation view of the exhibition There’s More to the Problem. META Spatiu (Timisoara, 2024).
Image: Tudor Popa.
General installation views of the exhibition Cristina Garrido. The White Cube is Never Empty, MACS - Grand-Hornu (Hornu, 2025). Images: Isabelle Arthuis.