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Booth Exhibitions are the Institutions of our Time

2020
Performance at ARCOMadrid 2020

Single-channel digital video HD, color, sound, 16:9,
10´06"

[Video documentation directed by Camila Cristeche. Produced by SED content.]












Based on the ideas developed in Boothworks, I carried out this performance within the framework of ARCOMadrid 2020 art fair in the form of a guided tour. Presenting myself as an art curator, expert in international booth art, I introduced the attendees to this relatively new art form and its history, analysing some examples. Thus, we looked at the IFEMA exhibition space as a museum, the works of the artists as ingredients of a greater totality - the booth - and the gallery owners as the ultimate authors of these ephemeral creations.



CREDITS:
Video stills
 Excerpt, 56”