Booth Exhibitions are the Institutions of our Time2020
Performance at ARCOMadrid 2020
Single-channel digital video HD, color, sound, 16:9,
[Video documentation directed by Camila Cristeche. Produced by SED content.]
Based on the ideas developed in Boothworks, I carried out this performance within the framework of ARCOMadrid 2020 art fair in the form of a guided tour. Presenting myself as an art curator, expert in international booth art, I introduced the attendees to this relatively new art form and its history, analysing some examples. Thus, we looked at the IFEMA exhibition space as a museum, the works of the artists as ingredients of a greater totality - the booth - and the gallery owners as the ultimate authors of these ephemeral creations.