It Don´t Mean a Thing (If It Ain´t Got That Swing)
2014 - presentArchival ink pen on couché paper,
dimensions variable
A large number of the pages of today´s contemporary art magazines is occupied by full-size advertisements of exhibitions in commercial galleries and art institutions.
This work focuses on the presence of the relationship between artist and gallery in these publications. I aim to explore how this powerful brand associations – both artist and gallery/ institution names – work in relation to the perception of value in today´s art world.
The series of drawings are made by highlighting with a black pen the names of artists and galleries from the pages of full-size ads on contemporary art magazines in couché paper, preserving the size of each magazine´s original page.
CREDITS:
It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Rodin – Gagosian Gallery (ARTFORUM, February 2011) (2016) 26,8 x 26,8 cm.
It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Rothko – PACE (ArtReview, November 2016) (2016) 22,9 x 29,8 cm.
It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Marcel Duchamp – Galerie Thaddaeus Ropac (ArtReview, October 2016) (2016) 22,9 x 29,8 cm.
It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Rothko – PACE (ArtReview, November 2016) (2016) 22,9 x 29,8 cm.
It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Marcel Duchamp – Galerie Thaddaeus Ropac (ArtReview, October 2016) (2016) 22,9 x 29,8 cm.
ABOUT THIS WORK:
︎Kathryn Lloyd, Collaborators 4 (01/2016). Exhibition review published in Art Monthly/ Collaborators 4, ROOM Artspace (London, 2015-2016)
︎Kathryn Lloyd, Collaborators 4 (01/2016). Exhibition review published in Art Monthly/ Collaborators 4, ROOM Artspace (London, 2015-2016)