NEWS     ABOUT     RESUMÉ     TEXTS     PRESS     PUBLICATIONS     CONTACT




It Don´t Mean a Thing (If It Ain´t Got That Swing)

2014 - present
Archival ink pen on couché paper,
dimensions variable 



 






A large number of the pages of today´s contemporary art magazines is occupied by full-size advertisements of exhibitions in commercial galleries and art institutions. 

This work focuses on the presence of the relationship between artist and gallery in these publications. I aim to explore how this powerful brand associations – both artist and gallery/ institution names – work in relation to the perception of value in today´s art world.

The series of drawings are made by highlighting with a black pen the names of artists and galleries from the pages of full-size ads on contemporary art magazines in couché paper, preserving the size of each magazine´s original page.



CREDITS: It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Rodin – Gagosian Gallery (ARTFORUM, February 2011) (2016) 26,8 x 26,8 cm.
It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Rothko – PACE (ArtReview, November 2016) (2016) 22,9 x 29,8 cm.
It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Marcel Duchamp – Galerie Thaddaeus Ropac (ArtReview, October 2016) (2016) 22,9 x 29,8 cm.